Rock Band and Guitar Hero axes for girls! LETS ROCK!
The brains behind the games have teamed up with Radio Disney's Aly & AJ to create a special licensed guitar compatible with Rock Band and Guitar Hero. Geared towards girls (or gay men), these guitars will come out next month.
As pictured, Aly's pink and brown guitar features a heart-and-crossbones print. AJ's purple zebra-print guitar mirrors that of the Aly & AJ heart logo.
Implications - Businesses that devote their efforts to tailor a particular product to better match the preferences and tastes of a specific group of consumers will fare well in today's society. Consumers will invest into those products that complement their individual lifestyles.
Stats for Girlie Gamers
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Concept: Girlie Gamers
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Segment: Females, 18-55
Comparison Set: 25 similar articles, including: big band video games, custom rock band and guitar hero instruments, and geeky dropouts.
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