Girls Don't Cry and été have teamed up for Valentine's Day
Ellen Smith — January 14, 2021 — Lifestyle
References: hypebae
Girls Don't Cry and été have teamed up for an exciting Valentine's Day product launch that's putting a stylish spin on classic chocolate. This past year has been hard on loved ones, making now a better time than ever to get something extra special for the significant other in your life.
été is a Japanese restaurant known for its decadent pastries and desserts, making it the perfect choice for the fashion brand to team up with. This treat is both stylish and unique, making it perfect for the Valentine's Day season, even those who find the holiday slightly corny. Alongside collaborative branded chocolates, the launch also includes other accessories that can be gifted to, or enjoyed with a loved one.
Image Credit: Instagram: @WeSoldOut
été is a Japanese restaurant known for its decadent pastries and desserts, making it the perfect choice for the fashion brand to team up with. This treat is both stylish and unique, making it perfect for the Valentine's Day season, even those who find the holiday slightly corny. Alongside collaborative branded chocolates, the launch also includes other accessories that can be gifted to, or enjoyed with a loved one.
Image Credit: Instagram: @WeSoldOut
Trend Themes
1. Stylish Collaborations - Fashion brands teaming up with gourmet food industry can result in unique and memorable products for special occasions beyond Valentine's Day.
2. Branded Edible Gifts - Branding food items as gifts for special occasions like Valentine's Day can add a personalized touch and create a lasting impression on the receiver.
3. Design-themed Desserts - Creating desserts with a design-focused approach can appeal to consumers looking for unique and Instagrammable treats, offering opportunities for food and fashion industries to collaborate.
Industry Implications
1. Fashion Industry - Fashion brands can expand their product line and offer unique experiences by collaborating with the gourmet food industry, especially in special occasions like Valentine's Day.
2. Gourmet Food Industry - Collaborating with fashion brands can help gourmet food businesses to introduce their products to new audiences and increase brand recognition with a design-focused approach for special occasions.
3. Gift Industry - Branded edible gifts offer new opportunities for the gift industry to create unique and personalized options for consumers looking for special gifts for occasions like Valentine's Day.
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