The Gillette World's Biggest Shave is quite possibly the biggest you will ever see Roger Federer's head get. The tennis superstar is a world-class athlete who has never let his successes on the court give him a big head, until now.
Federer's head is huge in the latest Gillette publicity stunt which involved recreating the Swiss tennis players face using paint and then shaving it using a foam for shaving cream and lawnmowers for razors. I am incredibly impressed by the detail and accuracy of this video. If Federer had a green face, it would look exactly like the one created in the Gillette World's Biggest Shave video. Check out the ad for yourself here. It's only a matter of time before Gillette crosses over and begins making lawnmowers.
For more information please visit http://www.streetadvertisingservices.com/
Stats for Record-Breaking Swiss Shaves
Trending: Older & Average
Research: 1,538 clicks in 253 w
Interest: > 3 minutes
Concept: Gillette World-s Biggest Shave
Related: 65 examples / 50 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: shaving mobile apps, $100,000 razors, and gillette launches advergame.
Shaving Mobile Apps
Gillette Launches Advergame
Massive Shaving Murals