My Last Rolo

By: Alex Covert - Published: Feb 2, 2008   Updated: Jul 5 2011 • References: prezzybox &
Valentine's Day is a special day; a day where lovers can celebrate their boundless love for one another... and buy each other expensive, useless gifts. Take this one for instance: My Last Rolo. This is a sterling silver keepsake in the shape and exact dimensions of a Rolo, the chocolate-covered caramel candy. Could this catch on? Will other types of candies start being offered in gold or platinum?

Implications - The distinction between want and need is unclear to many people in modern consumer culture. Companies and advertisers know just how to make products appear necessary to the lives of consumers. Consumers will happily invest in products that they don't need when they are marketed and packaged effectively. Stats for Gifts That Have No Real Use Trending: Older & Chilly
Research: 3,756 clicks in 434 w
Interest: 3.7 minutes
Concept: Gifts That Have No Real Use
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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