Dark Chocolate Monster Egg Chunks Sold to Benefit Earthquake Survivors

By: Bianca Bartz - Published: • References: &
Easter's over, but for many people, the chocolate is still very much here; in keeping with the delicious theme, we thought we'd feature one more post on Easter treats.

A behemoth dark chocolate Easter egg, "Europe's largest," was built, broken, and devoured in Rome this past weekend. The enormous cocoa structure, which was decorated in pastel floral designs, was hammered apart in the Euroma2 shopping mall. The delicious dark chocolate chunks were sold to people on the spot, the proceeds benefiting those affected by the recent Abruzzo earthquake.

Another interesting thing about this: note how few people attended the event. Maybe a couple hundred. But online, thousands of people have seen this giant chocolate egg. It's just another reminder of how powerful the internet has become in bringing awareness to art and good causes around the world! Stats for Behemoth Easter Eggs Trending: Older & Chilly
Traction: 3,261 clicks in 310 w
Interest: 4 minutes
Concept: Behemoth Easter Eggs
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: volatile maple beverages, 15 examples of social clubs, and scent-driven mall activations.