Talented

Giant Baja 5B

By: Rose A. Valenta - Published:   Updated: Apr 7 2011 • References: lussorian
The Baja 5B 1-5th scale (32-inch) off-road buggy kit is ready to go. It runs on standard petrol and comes with a preassembled chassis, prepainted body shell, preinstalled 23cc petrol engine, and preinstalled FM radio gear with built-in 6V receiver pack and charger. A great gift priced at £800 (smaller models are available).

Implications - Consumers are seeking thrills wherever they can find them and this off-road buggy is a great example of one way they are adding excitement to their lives. Living on the edge has always been appealing to consumers, but now "the edge" has gotten a lot more edgy and dangerous. Brands should experiment with this concept as it evolves. Stats for Ultimate Off-Road Buggy Kit Trending: Older & Warm
Traction: 5,264 clicks in 395 w
Interest: > 3 minutes
Concept: Ultimate Off-Road Buggy Kit
Related: 42 examples / 32 photos
Segment: Males, 18-55
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