Talented

Giant Baja 5B

By: Rose A. Valenta - Published:   Updated: Apr 7 2011 • References: lussorian
The Baja 5B 1-5th scale (32-inch) off-road buggy kit is ready to go. It runs on standard petrol and comes with a preassembled chassis, prepainted body shell, preinstalled 23cc petrol engine, and preinstalled FM radio gear with built-in 6V receiver pack and charger. A great gift priced at £800 (smaller models are available).

Implications - Consumers are seeking thrills wherever they can find them and this off-road buggy is a great example of one way they are adding excitement to their lives. Living on the edge has always been appealing to consumers, but now "the edge" has gotten a lot more edgy and dangerous. Brands should experiment with this concept as it evolves. Stats for Ultimate Off-Road Buggy Kit Trending: Older & Warm
Traction: 5,260 clicks in 381 w
Interest: > 3 minutes
Concept: Ultimate Off-Road Buggy Kit
Related: 57 examples / 44 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: neighborhood-inspired shoes, hipster-approved travel accessories, and glowing liqour bottles.