The GIA 4C App Helps People Recognize the True Value of Diamonds

By: Roxanne Genier - Published: Nov 25, 2011 • References: & luxeinacity
The GIA (Gemological Institute of America) has created an application to help consumers understand the 4Cs of diamonds and the International Diamond Grading System™ called the 4C App. The app features a series of interactive tools designed to help users understand the GIA diamond grading scales for color, clarity and cut. It also explains how the grading of a diamond can affect its value.
The interactive tool was design to engage and educate users on things like the color grading system across the GIA D-to-Z Color Scale, the typical inclusions and blemished found on diamonds and a diamond’s anatomy, including the various parameters that influences the diamond’s cut grade.

The Gemological Institute of America, created in 1931, is the world’s foremost authority in gemology. This institution created the world-recognized 4Cs of Color, Clarity, Cut and Carat weight. Stats for Gem-Appraising Apps Trending: Older & Chilly
Research: 1,474 clicks in 235 w
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Concept: GIA 4Cs App, Diamond, Diamonds, GIA, App, 4Cs
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Segment: Females, 18-55+
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