Superstar

'Get Your Name On It' Advocates Riding on the Coattails of Colleagues

By: Meghan Young - Published: • References: getyournameonit.co & ibelieveinadv
Everyone knows that guy or girl who happens to be there at the right moment in order to steal a bit of glory for themselves when it comes to a successful project of some sort; well, the 'Get Your Name On It' ad campaign is encouraging this duplicitous nature. Sometimes, it is the only way to get ahead in life.

Conceived and executed by Sydney-based ad agency Saatchi & Saatchi, the Get Your Name On It ad campaign is pretty hilarious. It resides in the same stream as realm as Deisel's Be Stupid campaigns. Yet it is designed to keep everyone on their toes, from the lowly intern to the highest CEO. Either way, this campaign will get designers of all sorts entering their work (or "their work") into AWARDS. Stats for Duplicitous Merit Campaigns Trending: Older & Average
Traction: 3,617 clicks in 160 w
Interest: 4 minutes
Concept: Get Your Name On It
Related: 33 examples / 25 photos
Segment: Neutral, 12-35
Comparison Set: 12 similar articles, including: monstrous calling campaigns, crisp air cuisines, and guilty tattoo campaigns.