Everyone knows that guy or girl who happens to be there at the right moment in order to steal a bit of glory for themselves when it comes to a successful project of some sort; well, the 'Get Your Name On It' ad campaign is encouraging this duplicitous nature. Sometimes, it is the only way to get ahead in life.
Conceived and executed by Sydney-based ad agency Saatchi & Saatchi, the Get Your Name On It ad campaign is pretty hilarious. It resides in the same stream as realm as Deisel's Be Stupid campaigns. Yet it is designed to keep everyone on their toes, from the lowly intern to the highest CEO. Either way, this campaign will get designers of all sorts entering their work (or "their work") into AWARDS.
Stats for Duplicitous Merit Campaigns
Trending: Older & Average
Research: 3,622 clicks in 236 w
Interest: 4 minutes
Concept: Get Your Name On It
Related: 33 examples / 25 photos
Segment: Neutral, 12-35
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