'George' the Movie has an Emotional (but Fake) Trailer
Re-telling the story of his fiance Susan dying, the clips feel like an actual film. Reliving the hilarious moments in a sadder tone is refreshing, and just as funny. Luckily, 'George' the movie has a happy ending!
Implications - A great way to appeal to an older demographic is to produce fresh and innovative methods of depicting a beloved product that was once popular. By allowing audiences to relive past interests, companies can ensure that those buyers will develop an emotional connection and therefore a sense of loyalty toward a brand.