The amazing things that come out of Youtube include 'George' the movie, well technically the movie trailer. This hilarious combination of scenes from Seinfeld becomes more and more believable as a movie the further into the re-arrangement.

Re-telling the story of his fiance Susan dying, the clips feel like an actual film. Reliving the hilarious moments in a sadder tone is refreshing, and just as funny. Luckily, 'George' the movie has a happy ending!

Implications - A great way to appeal to an older demographic is to produce fresh and innovative methods of depicting a beloved product that was once popular. By allowing audiences to relive past interests, companies can ensure that those buyers will develop an emotional connection and therefore a sense of loyalty toward a brand.