Potential

Gen Nexters Cool With Smoking Marijuana

By: Michael Marucci - Published: Mar 13, 2007   Updated: Jul 21 2011 • References: pewresearch.org
According to a recent survey, Gen Nexters, Gen Xers and Baby Boomers agree on one thing - smoking pot is socially acceptable In fact, smoking marijuana is increasingly viewed as more socially acceptable than over drinking.

Gambling is another vice that Gen Nexters have no problem with. Again, their older counterparts... 60% of them... agree that it's an acceptable passtime.

Seniors are the one group who continue to have misgivings about both activities.

Implications - Consumers are becoming less restricted on what is acceptable on the market. Products that allow for exploration are appealing to those who want to discover new things in life.