The Gel-Cooma lunch box is tailored to resemble a popular Polar Bear at a zoo in Sopporo, Japan. The white bento comes in a variety of sizes suitable for children, adults and even sets of twins. The "beary" cute containers are all white, and boats a black nose and big, black eyes.
The Gel-Cooma lunch boxes are ideal for school or work; they can be chilled in the refrigerator or freezer and heated in the microwave. These polar pails will turn the lunchroom into a zoo.
Implications - Consumers living in urban societies live very fast-paced lives today. They seek products that are compact and functional to make their hectic days a little easier. Companies can cater to busy demographics by manufacturing products that don't hinder hectic schedules.