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Bribing Beijing Olympic Bloggers Edit
Gehua New Century Hotel Offers Cash For Stories


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Bribing Beijing Olympic Bloggers
Gehua New Century Hotel Offers Cash For Stories
Bribing Beijing Olympic Bloggers - Gehua New Century Hotel Offers Cash For Stories (GALLERY) 2

After a lot of controversial media build-up, Beijing companies are trying to get some positive press about the upcoming Beijing Olympics. One hotel is actually offering cash incentives for non-traditional media to write positive articles about them. The Gehua New Century Hotel is offering 1,000 yuan for articles that shed positive light on “China’s first five-star hotel with a media-cultural theme.”

Reuters says, “Media can claim 500 yuan for a ‘positive’ article on the hotel of 100 to 500 words in length and 1,000 yuan for an article of between 500 and 1,000 words.”

While 1,000 yuan isn’t much ($145.539 US), the unique experience to cover an event from a luxury business hotel likle Gehua New Century is sure to lure a lot of eager writers.

References:  2008bimc.cn, uk.reuters

Filed In:  hip hotels marketing olympics world








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Bribing Beijing Olympic Bloggers or comment about Gehua New Century Hotel Offers Cash For Stories.

Favorited by Happy Hotelier on Jun 26, 08
Happy Hotelier on Jun 29, 08  56 Trends   335 Comments
Bribing? I do not agree. The writer has to devote time and expenses of traveling to the destination....
Happy Hotelier on Jun 29, 08  56 Trends   335 Comments 0


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Bribing Beijing Olympic Bloggers