Car one in the gallery is fully covered with keyboard keys. Love the detail with the hood keys depicting a pixelated Homer Simpson. There is brilliant attention to geek detail.
Car two is covered with floppy disks and compact flash cards. Car three is covered with Lego pieces.
These cars unquestionably geeky, but are they also stylish? You decide.
Implications - For consumers looking to stand out amongst their peers, businesses that offer products with highly unusual qualities will be appealing. Consumers will seek out products to reflect their individual nature.