Philips Windows Know Where You Look

By: Pearl - Published: May 28, 2008 • References: & technology.newscientist
Philips, the electronics company, has invented and patented a way to track the gazes of window shoppers. The tracker can determine what item is being looked at, then larger pictures, slideshows, or more information is displayed on nearby screens.

At least one detector will be configured to detect the gaze of shoppers. A processor can then calculate how long someone looked at a particular item. It then identifies the most looked at items and even how often longing gazes were directed on a particular object. The invention could also be used at art galleries and museums for delivering visitor specific information. Stats for Gaze Assessment Trending: Older & Average
Research: 4,375 clicks in 416 w
Interest: 4 minutes
Concept: Gaze Assessment
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: top 50 brand activations in may, minimalist graphic dictionaries, and top 100 business innovations in may.