Gatwick Runway Models is a model competition put on by the London airport in collaboration with Storm Model Management in order to find the newest faces to walk during London Gatwick Fashion Week.
What's cool about Gatwick Runway Models is that you can enter either online by submitting your photograph, or in one of the exclusive photo booths in the departure lounges at Gatwick Airport. That will keep you busy during flight delays!
Implications - The popularity of reality television continues to produce successful contests and competitions, as consumers are attracted to the idea of instant fame. Businesses can develop unique ways of offering the possibility of stardom, like the Gatwick Airport submission booths, to stand out and make a lasting impression on audiences.
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Concept: Gatwick Runway Models
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Segment: Females, 18-35
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