The Gareth Pugh Spring 2010 Collection Makes End Times Fashionable

By: Brian G Randles - Published: Oct 1, 2009   Updated: Aug 4 2011 • References: & thefashionisto
The Gareth Pugh Spring 2010 collection showcases charcoal colors, somber faces and an altogether apocalyptic feel which represents anything but a blooming spring time.

Featuring models that look like they just saw the sky fall down on their house, the collection shows that Pugh is not afraid to push the envelope. The Gareth Pugh Spring 2010 collection is a bold step towards the future of fashion… and possibly the end of the planet.

Implications - No longer looking for soft styles, consumers are attracted to darker aesthetics. Products that feature a more statement-making element are appealing to those who want to stand out. Brands attempting to solidify their place on the market could develop more of their items with this in mind. Stats for Apocalyptic Attire Trending: Older & Average
Research: 21,296 clicks in 346 w
Interest: 4 minutes
Concept: Apocalyptic Attire
Related: 109 examples / 84 photos
Segment: Males, 18-55+
Comparison Set: 40 similar articles, including: toadstool fashiontography, 39 leg-baring spring fashions, and spiked shoulder fashion.