Always seeking to capture the imagination (and, of course, your shopping dollar) The Gap is no stranger to innovative advertising. Just in time for the holidays, their Merry Mix Carols, Tis the Season to Mix campaign, is a really cool idea.
The prime objective naturally, is to encourage their customers to mix and match their clothing items but by incorporating a clever twist, they have enlisted the help of celebs to perform remixes of Christmas classics, and if they don’t do it for you, you can even create your own versions at their website.
In addition to this promo, "Gap Movie Card promotion for filmgoers at 1,000 theaters owned by chains like AMC, Cinemark and Regal. The cards, to be given free to ticket buyers, will be good for 15 percent or 20 percent off merchandise at Gap stores," according to the NY Times.
Celebrities such as Jon Hamm of "Mad Men," with his girlfriend, the actress Jennifer Westfeldt; cast members of "Saturday Night Live"; the Dixie Chicks and Sandra Bernhard present Deck the Halls; Flo Ride and Trey Songa team up for a hip-hop take on Jingle Bells; Jon Heder and Janelle Monae have a blast with Winter Wonderland. Jason Biggs, Freddy Rodriguez and Romany Malco bring a rendition of We Three Kings, showcasing their bell ringing skills, and Rainn Wilson and Selma Blair perform Baby It’s Cold Outside.
All good fun and entertaining.
Stats for Holiday Jinglevertising
Trending: Older & Chilly
Research: 6,997 clicks in 392 w
Interest: 4 minutes
Concept: Holiday Jinglevertising
Related: 26 examples / 20 photos
Segment: Females, 18-55
Comparison Set: 10 similar articles, including: gap skinny black pants, watch me change: new gap viral marketing strategy, and designer scooters.
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