The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
Kalina N — January 14, 2020 — Social Good
References: sonyfoundation.org & esportsinsider
Thanks to impressive skills and dedication, as well as a sizable community pull, eSports gaming charity events have proved to be an accessible and successful way of raising funds for social good. In 2019, one such endeavor was launched between renowned tournament organizer ESL and the Sony Foundation, which is "the charitable arm of Sony in Australia."
The gaming charity event was also sponsored by Activation and was built around a very popular game. Titled 'Gaming4Life Call of Duty Charity Tournament,' the eSports experience was tailored to Australian players. The fundraiser was dedicated to the 'You Can' initiative, which is directed by Sony. This is a project that aims to facilitate inclusivity and support for people between the ages of 15 and 25. It aims to build "specialized youth centers for patients with cancer."
Image Credit: ESL
The gaming charity event was also sponsored by Activation and was built around a very popular game. Titled 'Gaming4Life Call of Duty Charity Tournament,' the eSports experience was tailored to Australian players. The fundraiser was dedicated to the 'You Can' initiative, which is directed by Sony. This is a project that aims to facilitate inclusivity and support for people between the ages of 15 and 25. It aims to build "specialized youth centers for patients with cancer."
Image Credit: ESL
Trend Themes
1. Esports Gaming Charity Events - Creating accessible and successful ways to raise funds for social good through gaming tournaments.
2. Specialized Youth Centers for Patients with Cancer - Developing initiatives and facilities to provide support and inclusivity for young cancer patients.
3. Inclusivity and Support for Ages 15-25 - Focusing on programs and services that cater to the needs of young adults between the ages of 15 and 25.
Industry Implications
1. Gaming - Exploring opportunities for gaming companies to host charity events and use their platforms for social good.
2. Healthcare - Utilizing specialized youth centers as a disruptive innovation in the healthcare industry.
3. Non-profit - Partnering with gaming organizations to leverage the popularity of eSports to raise funds and support social initiatives.
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