In what looks like something that falls between mainstream and game-stream, a new company named Last Action Gamer has just released their first line of clothing targeting the gamer market, and as expected, responses from faithful gamers are mixed so far.

But I do like what they’re trying to do, keeping the identity of gaming while at the same time offering a cleaner look.

The feedback I’ve heard has been pretty close to what you would expect from those used to a certain look for quite some time. Some thought the Last Action Gamer shirts didn’t represent the look they wanted, while others thought they were pretty cool and would give them a try.

Maybe the nerds think they’ll look too good in these shirts. We’ll see!