The holidays are a time for great food, family, presents and also a wide variety of endearing commercials like the Galaxy Xmas Hugs from Samsung. Those who are in touch with tech-related news will instantly recognize that the featured robot is the RT Corporation’s RIC (Robot In Character) mascot.
The Galaxy X'mas Hugs ad shows a team building the bot, which has cushions attached to it to make it more people-friendly. Halfway through the video, it is revealed that the robot was created for the purpose of giving out hugs. As soon as the robot is booted up, a little girl is shown interacting with it in a curious manner. Eventually the two embrace for a heartwarming moment that serves as a wonderful reflection of the holiday spirit.
Stats for Festive Cyborg Adverts
Trending: Older & Mild
Research: 1,860 clicks in 229 w
Interest: > 3 minutes
Concept: Galaxy X'mas Hugs
Related: 129 examples / 99 photos
Segment: Females, 12-35
Comparison Set: 47 similar articles, including: walking dead campaigns, epic party sportswear adverts, and peevish pen commercials.
Festive Cyborg Adverts
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