Target's New Retail Space Explores the Future of the Connected Home

By: Katherine Pendrill - Jun 3, 2016
References: & engadget
Following the success of last year's 'Open House' experiment, Target is creating a new retail space that will give consumers an opportunity to explore the future of the connected home. While not as big as the tech-centric San Francisco store, the new space will feature some the the latest advancements when it comes to smart home technology.

The new in-store concept space will be located inside one of Target's Minneapolis locations. The space will feature large displays above each product in order to introduce consumers to the new technology. Beyond the high-tech displays, the staff will be trained to use each device, so that consumers can enjoy hands-on demonstrations. As a result, consumers will not only gain a better understanding of how each product works, but they can also see how the devices work with other smart home objects.

With plans to create similar spaces inside other Target stores, the brand gives consumers a hands-on way to explore the future of the connected home.