Frusion by Interbrands is a new soda on the market that is geared towards adults only. Even though this drink may not have any alcohol, the company is looking to fill a gap in the market for an older crowd that often dismisses soda drinks as childish and unhealthy. The company recognizes that there are certain instances where adults don't want to have an alcoholic beverage, but they also don't want to stand out while holding a can of pop. Many of these people merely cave under peer pressure.
Via the Interbrands website, the designer behind the Frusion sodas explains why he created Frusion: "[We] saw an unmet need for a sophisticated soft drink with a distinctly adult image. We were briefed to develop a brand that would allow consumers to fit into a crowd drinking alcohol and feel confident and empowered." The geometric and puzzle patterns on the bottle give it a sophisticated aesthetic that fits well with an older market.
Why This Trend Is Growing
- Adult-targeted Non-alcoholic Drinks
- Opportunity to create sophisticated non-alcoholic beverage options for adults who want to fit in without alcohol.
- Disruptive Packaging Design
- Potential to develop unique and visually appealing packaging designs to differentiate products and attract consumer attention.
- Meeting Unmet Consumer Needs
- Ability to identify and address gaps in the market, like the demand for adult-oriented sodas, to capture a specific target audience.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to diversify their product offerings by creating adult-oriented non-alcoholic drinks.
- Packaging Industry
- Potential for packaging companies to innovate and create unique designs that enhance the visual appeal and marketability of products.
- Market Research Industry
- Need for market research firms to identify unmet consumer needs and help businesses develop targeted strategies to capture specific market segments.
