Frusion by Interbrands is Awesome Visual Trickery

By: Deborah Kim - Published: Aug 12, 2011 • References: interbrand & thedieline
Frusion by Interbrands is a new soda on the market that is geared towards adults only. Even though this drink may not have any alcohol, the company is looking to fill a gap in the market for an older crowd that often dismisses soda drinks as childish and unhealthy. The company recognizes that there are certain instances where adults don't want to have an alcoholic beverage, but they also don't want to stand out while holding a can of pop. Many of these people merely cave under peer pressure.

Via the Interbrands website, the designer behind the Frusion sodas explains why he created Frusion: "[We] saw an unmet need for a sophisticated soft drink with a distinctly adult image. We were briefed to develop a brand that would allow consumers to fit into a crowd drinking alcohol and feel confident and empowered." The geometric and puzzle patterns on the bottle give it a sophisticated aesthetic that fits well with an older market. Stats for Puzzling Prismatic Packaging Trending: Older & Mild
Research: 2,351 clicks in 249 w
Interest: 4 minutes
Concept: Fusion By Interbrands
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: cartoon bottle branding, sophisticated soda bottles, and marijuana beverages.