Fabulous Fur Scarves From Miu Miu for Fall 2009
This Miu Miu Fall 2009 collection has been described as quintessentially Parisian because it included parts of the Histoire d'O and Visconti's Conversation Piece. It also featured the soundtrack of Fassbinder and Antoninioni films.
Implications - Now that the economic downturn is over, consumers are feeling less anxious about their long term prosperity. A new breed of recently wealthy is looking to express their success in ostentatious ways. Companies should consider symbols that reflect social status when catering to this demographic.