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The Pam Spring 2014 Lookbook Pays Tribute to the Funky Collection

By: Farida Helmy - Published: • References: perksandmini & freshnessmag
Always about taking it easy, being as quirky as physically possible and having a good time, PAM's Spring/Summer 2014 funky collection lookbook is no different.

The experimental and laid-back men's collection lookbook is fronted by Hodgy Beats of MellowHype, and is the manifestation of tropical escapism. The 'Acid Polke' lookbook was photographed by Off Futureā€˜s Brick Stowell in sunny Hawaii to keep things real and genuine.

Beats nonchalantly models the new summery garments and accessories; he looks like he's on vacation, looking like he's immensely enjoying himself and his style.

With such a lush and vividly hued backdrop, the lookbook features the funky collection's surreal styles, original patters and eclectic accessories with the added bonus of looking like a series of vacation snaps. Stats for Lush Tropical Urban Lookbooks Trending: This Year & Buzzing
Traction: 3,010 clicks in 32 w
Interest: 2 minutes
Concept: Funky Collection
Related: 124 examples / 95 photos
Segment: Males, 18-35
Comparison Set: 45 similar articles, including: timeless scandinavian lookbooks, edgy effortless london lookbooks, and vibrant botanical lookbooks.