In March of 2010, a social media connection took a unique stand to fund Malaria affected countries and the worldwide population by conveying the message instantaneously and compellingly. The results were astronomical -- 28,344,385 people responded and the message was sent from one social media outlet to the next. Be it Twitter or Facebook, the immediate response was not only astounding, but heart warming.
By tweeting and re-tweeting messages, people were able to promote and fund Malaria globally. By posting messages with #WorldMalariaDay and #endmalaria, the information was dispatched and received by the public, celebrities and corporations. One tweet would be able to generate over $200 million and protect 25 million people.
The populace who helped fund Malaria were able to donate and it resulted in over 100 million nets that are used as preventative measures for the horrible disease. With the continuous tweets and re-tweeting, Facebook postings, LinkedIn joinings and more, social media sites have made charity Malaria very successful.
Stats for Epic Online Activism
Trending: Older & Mild
Research: 1,539 clicks in 292 w
Interest: > 3 minutes
Concept: Fund Malaria
Related: 48 examples / 37 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: social media upcomers, juxtaposed social media art, and celebrity charity events.
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