'Full of Flavor' Uses Illustrations to Represent Its Contents

By: Mishal Omar - Oct 22, 2016
References: fullofflavour.pl & packagingoftheworld
'Full of Flavor' is a chocolate brand in Poland that is known for the eclectic array of toppings it adds to relatively simple chocolate bars.

Using the typical milk or white chocolate bar as a base, the brand adds flavorful ingredients right on top rather than integrating them into the chocolate. Toppings include dried cherries, bananas, apples, strawberries, grapes and gummy bears. The Full of Flavor chocolates reveal these toppings with black and white images, some of which are partially transparent in order to show the actual contents of the packaging.

This brand is able to market itself to people of all ages with its use of playful imagery and its sophisticated array of toppings.