FrutaPop Offers Ice Treats in a Range of Flavors
Mishal Omar — June 26, 2017 — Lifestyle
References: refinery29 & frutapop
FrutaPop is a small-batch company that offers handcrafted ice pops for individuals who would like to enjoy a more sophisticated version of the popular summer desserts.
The brand calls their alcohol-infused ice pops "poptails," and they each contain a maximum of 5% ABV. It offers a range of flavors inspired by summer ingredients, including a Watermelon Mint Lemonade with vodka, Pina Colada, Rum Punch, Mango Mimosa and Passion Fruit with prosecco, Sangria pops, Pumpkin Spice Cold Brew Coffee pops, a new Rosé flavor and various non-alcoholic juice-based ice treats.
The FrutaPop brand offers a series of adult popsicles that provide a refreshing and distinct product for those seeking treats that enhance their summer parties and events.
The brand calls their alcohol-infused ice pops "poptails," and they each contain a maximum of 5% ABV. It offers a range of flavors inspired by summer ingredients, including a Watermelon Mint Lemonade with vodka, Pina Colada, Rum Punch, Mango Mimosa and Passion Fruit with prosecco, Sangria pops, Pumpkin Spice Cold Brew Coffee pops, a new Rosé flavor and various non-alcoholic juice-based ice treats.
The FrutaPop brand offers a series of adult popsicles that provide a refreshing and distinct product for those seeking treats that enhance their summer parties and events.
Trend Themes
1. Alcohol-infused Desserts - There is an opportunity for creating unique desserts like ice pops and frozen treats infused with alcohol to enhance summer events
2. Experiential Marketing for Beverages - There is a trend of marketing alcoholic beverages via unique products and experiences, like offering flavorful ice pops as a differentiator
3. Craft Alcohol Products - There is a growing demand for boutique and handcrafted alcohol products, like FrutaPop's small-batch ice pops, as consumers seek unique and premium products
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can innovate by creating unique products, like alcohol-infused ice pops, to differentiate themselves and appeal to summer consumers
2. Frozen Desserts - Frozen dessert companies can innovate by introducing alcohol-infused products as a new and differentiated product category to appeal to adult consumers
3. Catering and Events - Caterers and event planners can innovate by offering unique and adult-friendly dessert options like alcohol-infused ice pops to enhance the culinary experience at events
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