Bright Cellars Launches Its First Line of Bottled Margaritas
Mickey Phoon — April 21, 2023 — Lifestyle
References: brightcellars
Bright Cellar has released its latest fruit-flavored bottled margaritas, ' Day & Night.' Joe Megibow, CEO of Bright Cellars, said: "Day & Night offers a simple, flavor-forward way to enjoy America's favorite cocktail. And this margarita is terrific. It starts with phenomenal agave, already blended and bottled up in wine-sized bottles that are made to share. Simply pop open, add ice and invite your friends."
The 'Day & Night' bottled margaritas come in two fruit-flavored recipes: classic lime and fresh strawberry. The classic lime flavor has a taste of sweetness along with tangy notes of lime zest, guava, pear, and sea salt. The fresh strawberry flavor has sweet and silky pear, passionfruit, and strawberry notes. Each bottled margarita is handcrafted in Jalisco, Mexico. They also contain the same blue Weber agave plants as Tequila. The process requires fermenting the plant's "honey water" and filtering. The bottled margarita is also vegan-friendly and gluten-free, with 15 percent alcohol by volume agave wine margarita. The 'Day & Night' bottled margaritas are available for purchase.
Image Credit: Bright Cellar
The 'Day & Night' bottled margaritas come in two fruit-flavored recipes: classic lime and fresh strawberry. The classic lime flavor has a taste of sweetness along with tangy notes of lime zest, guava, pear, and sea salt. The fresh strawberry flavor has sweet and silky pear, passionfruit, and strawberry notes. Each bottled margarita is handcrafted in Jalisco, Mexico. They also contain the same blue Weber agave plants as Tequila. The process requires fermenting the plant's "honey water" and filtering. The bottled margarita is also vegan-friendly and gluten-free, with 15 percent alcohol by volume agave wine margarita. The 'Day & Night' bottled margaritas are available for purchase.
Image Credit: Bright Cellar
Trend Themes
1. Fruit-flavored Bottled Cocktails - The rise of fruit-flavored bottled cocktails is disrupting the traditional beverage industry and offering convenient and flavorful alternatives to consumers.
2. Handcrafted Ready-to-drink Beverages - The trend towards handcrafted, high-quality ready-to-drink beverages is creating opportunities for innovative companies to capitalize on the demand for authentic flavors and convenience.
3. Agave-based Cocktails - The popularity of agave-based cocktails like margaritas is driving demand for unique and creative products that push the boundaries of traditional cocktail recipes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is being disrupted by new players who are redefining the way consumers drink and purchase ready-to-drink cocktails.
2. Craft Cocktail Bars - Craft cocktail bars are experiencing a surge in popularity thanks to the demand for high-quality, unique drinks that offer a special experience.
3. Gourmet Food and Beverage Retailers - The rise of gourmet food and beverage retailers offers an opportunity for companies to introduce new and innovative products to a niche market that values quality, authenticity, and convenience.
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