100 Percent Pure's Natural Eyeshadows are Tinted With Organic Ingredients

By: Jana Pijak - Sep 20, 2016
References: 100percentpure & 100percentpure
100 Percent Pure is an organic beauty brand specializing in natural skincare and makeup products -- its eyeshadow range does not only boast fashion-forward hues but is actually made with fruit pigment, a natural alternative to chemically based coloring agents.

In addition to seeking chemical-free skincare and makeup products, consumers are more aware than ever when it comes to the contents of their cosmetics. This means that factors such as pigment and even fragrance can affect a consumer's decision to purchase specific products.

These fruit pigment eyeshadows by 100 Percent Pure are available in three stylish palettes -- 'Mermaid' that consists of feminine and pastel shades, 'Sex Kitten' that features deep and muted tones and lastly 'Punk Princess,' boasting a contrast of soft and pale shades along with colors that are dark and dramatic.