Frito Lay's 'Made for Each Other' Campaign Pairs 'Love & Sockets'

By: Marissa Brassfield - Published: Feb 13, 2009   Updated: Jun 15 2011 • References: madeforeachother & laughingsquid
'Love & Sockets' is an adorable animated film created for Frito-Lay and their "Made for Each Other" campaign. The clip features adorable little light bulbs that connect to each other via sockets for an illuminated romance.

The Frito-Lay "Made for Each Other" campaign posits that, like 'Love & Sockets,' their Frito-Lay chips and dips are meant to be enjoyed together. Perfect timing for Valentine's Day!

Implications - One of the best ways to appeal to consumers is through their stomachs. The reality is that food makes numerous people happy, and thus it is an effective advertising technique. Marketing campaigns that include references to food continue to be popular among the consumer public. Stats for Soulmate Junk Food Campaigns Trending: Older & Warm
Research: 5,522 clicks in 379 w
Interest: > 3 minutes
Concept: Soulmate Junk Food Campaigns
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: cupid boot camps, 48 delicious marketing and junk food ads, and junk food ads targeting children.