Superstar

Frito Lay's 'Made for Each Other' Campaign Pairs 'Love & Sockets'

By: Marissa Brassfield - Published:   Updated: Jun 15 2011 • References: madeforeachother and laughingsquid
'Love & Sockets' is an adorable animated film created for Frito-Lay and their "Made for Each Other" campaign. The clip features adorable little light bulbs that connect to each other via sockets for an illuminated romance.

The Frito-Lay "Made for Each Other" campaign posits that, like 'Love & Sockets,' their Frito-Lay chips and dips are meant to be enjoyed together. Perfect timing for Valentine's Day!

Implications - One of the best ways to appeal to consumers is through their stomachs. The reality is that food makes numerous people happy, and thus it is an effective advertising technique. Marketing campaigns that include references to food continue to be popular among the consumer public.