Soulmate Junk Food Campaigns
The Frito-Lay "Made for Each Other" campaign posits that, like 'Love & Sockets,' their Frito-Lay chips and dips are meant to be enjoyed together. Perfect timing for Valentine's Day!
Implications - One of the best ways to appeal to consumers is through their stomachs. The reality is that food makes numerous people happy, and thus it is an effective advertising technique. Marketing campaigns that include references to food continue to be popular among the consumer public.