Shop owner Kristen is a young artist with a passion for fashion. She designs and creates her own jewelry out of sculpted metal, and always comes up with interesting designs. Some of her pieces make very humorous hangers, such as the copper mustache or Narwhal necklaces. On the other hand, some pieces are simply beautiful such as the copper rain cloud, or the tiny vase filled with clock hands.
The frilled and feathered Etsy shop is brimming with beautiful works of art.
Implications - Consumers appreciate products that are handmade over factory-made; these products can be of higher quality and are usually of a limited quantity. They help consumers express their individual styles instead of conforming to the crowds. Companies can cater to expressive target markets by manufacturing handcrafted goods.