‘This World of Mine' Awareness Campaign

By: Tinkalicious - Published: Nov 30, 2008 • References: & core77
Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish advertising and public relations company Ogilvy of Stockholm has developed a project to collect money to combat the battle against undiscovered land mines.

The campaign’s site is This World of Mine, a frightening faux enterprise that offers a plethora of "designer" mines and brags about their apparent 400,000-square-meter warehouse in Shanghai.

This World is Mine boasts the "big success" of their designer mines at Sarajevo Fashion Week. Let’s hope this graphic campaign will increase public awareness of this terrifying madness. Stats for Designer Landmines Trending: Older & Mild
Research: 1,894 clicks in 391 w
Interest: > 3 minutes
Concept: Designer Landmines
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: miss landmine contest, shocking tv commercials, and entertainment-friendly homes.