Collette & Nike Serve Up The Air Macaroons Royalty

By: Ryan Hinkson - Published: • References: upcoming.current & hypebeast
I'm a bit of a sneaker head and I guess I'm also kind of a foodie, so instantly I was drooling when I saw what Nike and French boutique Collette got together to do. The Nike Air Royalty Macaroons were on display at the 'cooklette' event.

The event let attendees dress up and decorate their freshly baked sneaker with icing and actual macaroons in a wide range of colors and flavors.

This was definitely an original and innovative way to launch a new pair of shoes. Great way to celebrate a sweet pair of kicks. Stats for Freshly Baked Sneakers Trending: Older & Warm
Traction: 23,611 clicks in 232 w
Interest: 4 minutes
Concept: Freshly Baked Sneakers
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: diy personalized nike sneakers, candy coated soles, and extravagant shoe releases.