The Second Freshjive SS 2012 Lookbook is Sleek and Suave

By: Sophia Pelka - Published: Apr 9, 2012 • References: freshjive and english.mashkulture.net
The Freshjive SS 2012 lookbook is precise, allowing a slickness and radiant sartorial appeal. The series is driven by contemporary basics: color block tees, faded oxfords, tall hem pleated shorts and trousers. The staple piece-inspired collection is showcased with simplicity and elegance, emphasizing the high quality tailoring of the SS line. The lookbook plays on naturally occurring geometrics within backdrops, light and shade. The structured composition of the 'Naked City' lookbook is crisp and gentlemanly, while maintaining a street-savvy wearability.

Freshjive has been exploring street styles for over 20 years. Just recently, the company completely dropped its logo from all products and campaigns, making a statement on the facade of authenticity in the street wear world. Branded culture, politics and fashion now collides.