Walmart's New Grocery Marketing Promotes Fresh Ingredients

By: Jana Pijak - Mar 24, 2016
References: arkansasonline
Walmart's grocery aisle has been reinvented with the help of a fresh supermarket concept that promotes health. Proving that fresh food can be accessible to those on a budget, Walmart follows in the footsteps of more high-end grocers with features like an in-store pizza station where consumers can pick up pre-ordered pies that are made right in front of them.

Similarly, this fresh supermarket makeover also puts more focus on merchandising produce in interesting ways and ensures that more discounts are given to those purchasing fruit and vegetables rather than prepackaged goods.

This fresh grocery concept illustrates Walmart's desire to target a younger demographic who is concerned about cost without forgetting about the importance of fresh and organic food.