NAKED's Frozen Treat Branding is Inspired by Fresh Ingredients

By: Jana Pijak - Nov 2, 2015
NAKED's popsicle brand identity draws inspiration from fresh ingredients like mango, banana and kiwi. In addition to producing tasty frozen treats, the brand also prides itself on using organic fruits that are revealed with transparent packaging.

Packed in see-through bags, NAKED popsicles are each hand-crafted and marked with a colorful label that corresponds with their fresh ingredients. Blending transparent packaging with a bright color scheme, this brand identity is carried on throughout NAKED's website, promotional materials and even its marketing campaigns.

This eye-catching brand identity is reflective of NAKED's natural ingredients and uses simple design elements and bright colors to send a message to consumers. Appealing to health-conscious audiences, these treats suggest that though indulgent, they are guilt-free in comparison to most store-bought desserts.