Tyler, the Creator Debuted the new FRENCH WALTZ Fragrance
Grace Mahas — December 10, 2021 — Fashion
Tyler, the Creator recently expanded his GOLF le FLEUR* brand with the introduction of a new fragrance called French Waltz. To create a rose-musk effect, the new scent combines moist jasmine petals and notes of mandarin, lychee, nashi pear, magnolia, and sandalwood, with mandarin, lychee, lychee and lychee.
Per the GOLF le FLEUR* Instagram, FRENCH WALTZ is designed to channel the the vibe of “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water.” The front of the bottle features GLF branding, the fragrance's name, and the silhouette of someone jumping off an oceanside cliff to reference its campaign video
French Waltz will be available at 11 am EST on December 13 in three sizes: 100ml, 50ml, and 10ml.
Per the GOLF le FLEUR* Instagram, FRENCH WALTZ is designed to channel the the vibe of “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water.” The front of the bottle features GLF branding, the fragrance's name, and the silhouette of someone jumping off an oceanside cliff to reference its campaign video
French Waltz will be available at 11 am EST on December 13 in three sizes: 100ml, 50ml, and 10ml.
Trend Themes
1. Garden-inspired Fragrances - There is an opportunity for fragrances to be inspired by nature to provide unique and refreshing scents for consumers.
2. Personalized Fragrances - There is an opportunity for fragrances to be tailored to an individual's preferences and personality using artificial intelligence and machine learning.
3. Sustainable Fragrances - There is an opportunity to use sustainable and environmentally friendly ingredients in fragrances to appeal to eco-conscious consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can innovate by incorporating natural and sustainable ingredients in fragrances.
2. Fashion - The fashion industry can partner with fragrance companies to create unique scents that complement their clothing lines.
3. Artificial Intelligence - The AI industry can innovate by developing technology that personalizes fragrances based on individual preferences and personality.
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