Conceived by Florian Jenett and Valentin Beinroth, the Freeze! Project was first launched in 2003 with 50 handgun replicas made out of ice. Their latest endeavor, however, involved making them edible.
Using coke, licorice, cherry and food coloring, the Freeze! Project is disturbingly delicious. Check out the images for a good shock.
What Makes This Trend Stand Out
- Food Art
- Disruptive innovation opportunity: Exploring the intersection of art and food to create visually stunning and unconventional edible creations.
- Edible Novelties
- Disruptive innovation opportunity: Creating unique and unexpected food items that challenge traditional notions of what can be consumed.
- Food as Expression
- Disruptive innovation opportunity: Using food as a medium for artistic expression, provoking thought and sparking conversations around societal issues.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Developing innovative and attention-grabbing food products that offer unique experiences and flavors.
- Art and Design
- Disruptive innovation opportunity: Exploring the boundaries of art and design by incorporating unconventional materials and techniques.
- Confectionery
- Disruptive innovation opportunity: Pushing the boundaries of confectionery by creating edible novelties that surprise and delight consumers.
