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Pure Cacao On The Go Edit
Free Trade Sweetriot


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Pure Cacao On The Go - Free Trade Sweetriot
Free Trade Sweetriot
Published: Oct 25, 07
Comments: 1
Views: 2,305

There is no shortage to gourmet chocolate available the world over, but Sarah Endline, former Yahoo exec and Harvard MBA, had a mission: to create a healthier answer to our chocolate cravings. Research involving fellow-chocoholics resulted in Sweetriot, bite-sized nibbles of pure cacao bean covered in dark chocolate, and packaged in tins gussied up by the work of up-and-coming artists.

Chocolate has held us under its spell for thousands of years. The ancient Mayans worshipped the stuff, and we have explorer Hernando Cortez to thank for bringing the cacao bean back to the New World, sparking a love affair that has gone on for centuries.

Deriving its name from a phrase that translates to “food for the gods”, chocolate indeed has heavenly properties. In its purest form, the cacao bean is low in sugar and rich in antioxidants.

Made from responsibly sourced cacao beans, Sweetriot can not only guarantee that much needed mood boost, it’s also eco-friendly.

The company stays on message that its chocolate is "globally responsible," "all natural," and "free trade." It recently signed a deal with home-goods chain Pier 1 Imports to be distributed in 1,500 locations by the end of 2007. (money.cnn)

References:  sweetriot, money.cnn

Filed In:  eco food lifestyle science








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Pure Cacao On The Go