Free the Work is a Curated Talent-Discovery Platform for Diverse Creators
Grace Mahas — October 21, 2019 — Social Good
References: freethework & thedrum
Free the Work was launched by Alma Har'el, the founder of Free the Bid, and asks the world what art we would have if underrepresented individual's creative work was showcased. The initiative includes a platform that gives users access to the curated talent of underrepresented creators.
To showcase the initiative, created team Wieden+Kennedy launched a thought-provoking commercial that begins by telling viewers of Mozart's equally talented sister who never got the chance to shine. The commercial then asks “Who else have we missed out on? Why do we still ignore talent 200 years later?”
Free the Work has already gained notable attention from industry leaders including Amazon Studios, Proctor & Gamble, AT&T, Ford and Facebook who have supported showcasing creative work from diverse artists.
To showcase the initiative, created team Wieden+Kennedy launched a thought-provoking commercial that begins by telling viewers of Mozart's equally talented sister who never got the chance to shine. The commercial then asks “Who else have we missed out on? Why do we still ignore talent 200 years later?”
Free the Work has already gained notable attention from industry leaders including Amazon Studios, Proctor & Gamble, AT&T, Ford and Facebook who have supported showcasing creative work from diverse artists.
Trend Themes
1. Diverse Talent Curation - Creating more diverse talent curation platforms presents an opportunity to showcase the art of underrepresented individuals.
2. Underrepresented Creator Empowerment - Building initiatives that specifically empower underrepresented creators seeks to combat the historical biases that restrict their growth.
3. Diversity in Creative Industries - Promoting greater diversity in traditionally non-inclusive creative industries lays the foundation for future industry disruption and innovation.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry could benefit greatly from diverse talent curation platforms.
2. Film and Television - The film and television industry has much to gain from initiatives that specifically empower underrepresented creators.
3. Technology - The technology industry could aid in promoting greater diversity in creative industries through innovative solutions and platforms.
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