Apple Hosts Educational Sessions to Enhance Customer Experience
Kalina N — January 30, 2019 — Social Good
References: apple & designtaxi
Apple has singled itself out from its competitors with impeccable UX/UI design, aesthetically pleasing products, unparallel customer service and now, the tech giant is introducing free creative workshops that are geared toward extracting the most value from store visits. Starting January 31st, individuals will have the opportunity to choose between 50 new 'Today at Apple' programs that are geared toward promoting creativity, as well as technique and product know-hows.
The free creative workshops are presented in three distinct formats. The 'Skills' category is geared toward helping shoppers develop new techniques via Apple products — from photo-editing to digital sketching. The 'Walks' programs are more adventurous as customers "venture outside the store and explore." Finally, the 'Labs' category of the free creative workshops invites "world-renowned artists and makers" to engage the audience and catalyze inspiration.
The free creative workshops are presented in three distinct formats. The 'Skills' category is geared toward helping shoppers develop new techniques via Apple products — from photo-editing to digital sketching. The 'Walks' programs are more adventurous as customers "venture outside the store and explore." Finally, the 'Labs' category of the free creative workshops invites "world-renowned artists and makers" to engage the audience and catalyze inspiration.
Trend Themes
1. Free Creative Workshops - More companies can adopt this strategy to enhance the customer experience.
2. 'today at Apple' Programs - Other tech companies can create similar programs to promote their products and engage customers.
3. Skill Development for Customers - Businesses can offer free skill development programs to increase customer loyalty and repeat purchases.
Industry Implications
1. Technology - Technology companies can implement free educational programs to enhance customer experience.
2. Retail - Retailers can offer free creative workshops to promote their products and increase customer engagement.
3. Education - Educational institutions can partner with businesses to offer free skill development programs for mutual benefit.
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