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Fitness centers are places of energy and enthusiasm, and the Frankie Morello Sexywear SS11 campaign definitely gives the viewer an elevated heart rate. The advertisements star Mario Loncarski and an athletic entourage, which seems to include an older woman whose age has surpassed her extremely well-preserved physique.

The vibrant spreads have an exhibitionist appeal, as two built young men videotape two scantily clad duos in the locker room. Capturing a collection that includes boldly colored swimwear, foxy gym attire and cheeky underwear, the Frankie Morello Sexywear SS11 campaign by Nicola Carignani is sure to get consumers pumped for bikini season.