The 'Four Screens to Victory' infographic created by Google examines the nature of modern technology as it interacts with political campaigns. Even since the 2008 election, technology has become increasingly important and plays a different role than it did four years ago.
The 2012 Presidential Election is shaping up to be the most technologically & social media savvy campaign yet. People are watching videos from TV on YouTube from their smartphones, computers or tablets. Ultimately Google is putting it out there that politicians have to play to all these fields to truly maximize their political influence and reach to potential voters. With one third of eligible voters not watching TV on a regular or even weekly basis, and more voters receiving their news from smartphones or tablets, this technological shift is either the downfall or asset of the savvy politician.
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Trending: Older & Average
Research: 1,101 clicks in 196 w
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Concept: Four Screens To Victory
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Segment: Males, 18-55+
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