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The Forever New Park Avenue collection ad campaign is full of sunny images of an uptown girl enjoying the city in chic ensembles that are not only a product of her surroundings, but an influence on the neighborhood as well. Perfect for warm spring days, the wardrobe is chock full of leg-bearing dresses in pale creams and soft pastels.

Starring model Juliana Forge, who recently appeared in the Cosmopolitan Australia January 2014 issue, the Forever New Park Avenue collection ad campaign is not as sultry, but it is still sexy. As though channeling her inner socialite, she is full of confidence, which really brings the outfits to life. Accessorized with strappy sandals, thin belts and a slew of purses, the feminine looks will win over any woman for the upcoming season.