Apprentice

Ford Uses 'Avatar' Motion Capture Software to Build Cars

By: boom chicky boom - Published: Dec 27, 2009 • References: blog.ford
The same motion-capture technology that was used to create the movie ‘Avatar’ is being used by Ford Motor Company to virtually engineer and design better and less expensive vehicles. By analyzing the captured data on how people interact with their cars, Ford can build cars that are more comfortable and enjoyable to drive.  Ford is the only automaker to use motion-capture software in this way for vehicle design.

Read more about how Ford uses this innovative approach to engineering at the automaker’s website below.