The Ford Mondeo Campaign Addresses Important Issues in a Modern Way

By: Meghan Young - Published: May 19, 2011 • References: ford & ibelieveinadv
The Ford Mondeo ad campaign combines a lot of the most prevalent fads seen in society lately to send a pretty direct and effective message. This message, if you haven't guessed already, is that this car is extremely eco-friendly.

Conceived by Spain-based ad agency Bassat Ogilvy, the Ford Mondeo ad campaign is minimalist, colorful and focuses on this car's impact on the environment (or non-impact, to be more specific). Clever, cute and simple, it really illustrates how "wasting energy is a crime," as the slogan states.

As though taking a cue from those minimalist posters on the web lately, the Ford Mondeo ad campaign addresses an important issue that really concerns its business in a modern way. Stats for Eco Fuel Guage Ads Trending: Older & Mild
Research: 5,460 clicks in 261 w
Interest: 2.4 minutes
Concept: Ford Mondeo
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
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