The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed

By: Meghan Young - May 10, 2016
References: ford & adeevee
The Ford Grand C-MAX ad campaign may take on a bit of a disturbing Frankenstein angle, but the imagery resulting from this direction will capture anyone's attention immediately. In order to illustrate the extra room (by way of an extra seat) in the SUV, it shows "people" who are made up of various body parts of random objects. This is made sense by the tagline, "An extra seat for whatever extra you need."

Conceived and executed by the Ogilvy & Mather ad agency branch based in Madrid, Spain, the Ford Grand C-MAX ad campaign balances between eccentric and simple. Other than the monstrosities shown to demonstrate the SUV's benefits, the images are refreshingly clean to gaze upon.