Too Good To Go Connects Consumers with Restaurant Leftovers
References: toogoodtogo.org & fastcompany
Whether you are looking to save a bit of money or to be mindful of the environment, Too Good To Go—which is a food waste-saving app—is worth testing out. Recognized for its forward-thinking design and purpose with Fast Company's 2021 World Changing Ideas Award, the innovative app has already been successful in saving 200,000 meals from going to landfills. The food waste-saving app is simple and efficient to navigate. Since restaurants can never be sure what things from the menu they will have an excess, consumers basically opt in for a one-price surprise bag.
Too Good To Go launched in the United States in September 2020, specifically in New York City and Boston; however, it has been active in Copenhagen for a while longer. Since its launch in North America, the app has accumulated 500,000 people and nearly 1,500 restaurants.
Image Credit: Too Good To Go
Too Good To Go launched in the United States in September 2020, specifically in New York City and Boston; however, it has been active in Copenhagen for a while longer. Since its launch in North America, the app has accumulated 500,000 people and nearly 1,500 restaurants.
Image Credit: Too Good To Go
Trend Themes
1. Food Waste Reduction - Innovative apps and services offering solutions to eliminate food waste present opportunities for startups in the food industry to reduce their environmental impact and increase efficiency in operations.
2. Surprise Bag Business Model - The success of Too Good To Go's 'surprise bag' business model presents opportunities for restaurants and grocery stores to reduce excess inventory and offer value to their consumers.
3. Sustainable Food Consumption - The rise of food waste-saving apps highlights the overall trend of consumers prioritizing sustainability in their food consumption choices, creating opportunities for businesses to cater to this market demand.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage innovation in food waste reduction technology and business models to improve their sustainability efforts and reduce operational costs.
2. Technology - As demand for food waste-reducing technology continues to grow, there are opportunities for tech companies to develop new apps and services to meet the needs of consumers and restaurants alike.
3. Hospitality - The hospitality industry can partner with food waste-saving apps to reduce their environmental impact and generate additional revenue through 'surprise bag' offerings while catering to consumers that prioritize sustainability in their consumption choices.
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