One thing Tiana Reid is passionate about is a food service program called DC Central Kitchen. The non-profit organization takes a holistic approach by running its program by salvaging food that would normally go to waste. The organization operates by helping give disenfranchised individuals employable skills who make nutritious meals out of the leftover food. It is organizations like this that Tiana hopes will set a precedent for other businesses.
What is your favorite trend and why?
My favorite trend is community empowering food systems. This specific food service program example is called DC Central Kitchen. They take leftover food from hospitals and restaurants: food that would probably go to waste. Everybody who works there are people who have been in rehab or shelters and are taught great culinary training. At the end, these people who don't usually have access to healthy food can all have a nutritious meal.
How do you define cool?
I define cool as something that is disruptive. Something that is challenging the status quo and really makes you think about the way something could be made differently.
What is your secret to uncovering the best trends?
My secret to uncovering the best trends is Twitter. I really think that it's a great way to get in touch and see what's going on right when it happens.
What advice would you give to the business world?
My advice to the business world is to take into consideration the impacts that your company can make socially and environmentally. Studies have shown that your consumers will appreciate this initiative and you'll be more successful for it in the long run.
What is your favorite thing about working at Trend Hunter?
My favorite thing about working at Trend Hunter is the fast-paced, entrepreneurial environment. I never know what's going to happen when I come into work. I could be filmed, I could manage new interns. I think it's the constant change that is great for my professional development.
Predict something awesome for 2020?
An upcoming trend I see is the idea of social business and social enterprise. Though a lot of companies have incorporated this idea, in the future there will no longer be a distinction between a charity and a corporation. There will be some sort of hybrid that every company has to fulfill in order to be successful.
Any last thoughts you'd like to say about Trend Hunter?
I heart Trend Hunter.
Stats for Tiana Reid, Trend Hunter (INTERVIEW)
Trending: Older & Chilly
Research: 325 clicks in 169 w
Interest: > 3 minutes
Concept: Food Service Program
Related: 30 examples / 23 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: community-empowering food systems, erin fox, trend hunter (interview), and sarah moore, trend hunter (interview).
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