Herman Spencer’s YoBelly Gives Users Their Own Food Zodiac

By: Tiffany - Published: Feb 12, 2014 • References: yobellyapp & prnewswire
The YoBelly app founded by Herman Spencer functions as a food horoscope. The app is especially tailored towards foodies who have a hard time deciding on what to eat, which restaurant to go to, what to order when they get there, or going through a never-ending list of reviews to see which restaurant or dish is suitable. With YoBelly, all the headache of coming up with a decision is gone. This new platform aims to customize your personal taste, tailor and recommend dishes to your preference.

After downloading the app, there will be a survey for your specific food preferences, habits and taste. Once completed, the user will be assigned a ‘food zodiac’ -- a bear, lion or gazelle.

"After signing up, each restaurant dish will be classified using 100 data points from areas as broad as cuisine type to as detailed as a dish’s texture. Using this information, YoBelly recommends your restaurant to the patrons who are sure to enjoy it most," says Spencer. Stats for Effective Food Horoscope Apps Trending: Older & Mild
Research: 504 clicks in 119 w
Interest: > 3 minutes
Concept: Food Horoscope
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: fast food apparel, whimsical food photography, and bad food boomerang ads.